We worked together with Cheil and Nube to provide a comprehensive retail livestreaming service, producing a series of online events within the framework of Samsung Unpacked.

In order to generate awareness of new products and drive leads to stores, we developed a strategy of multiple live streamings, in showcase format, where the technical aspects of the devices were covered in depth, creating spaces for interaction with the audience and highlighting business opportunities with different retailers in the region.

The transmission had the particularity of being optimized in vertical format for mobile devices on YouTube in its live shop mode. It was also broadcast on multiple channels, such as Instagram Live and Samsung's shop.

We also made a coverage for Argentina of the Samsung Unpacked 2022, using subtitles in real time with Xpression Studio.