Join the Planet with Lionel Messi

Client

Strategy & Planning / Broadcasting & Live Streaming / IT Services / Live Experiences / Media Lab

In March 2024, we were responsible in a joint venture with Fluss.tv and Garden Productions for the live streaming production of the "Join the Planet with Lionel Messi" event in Miami, an initiative focused on environmental protection and empowering local communities, with Messi as its ambassador.

The event featured the presentation of the "Join The Planet Collectable by Leo Messi," an ornamental boot collectible made from recycled plastic injection with an acrylic dome, accompanied by a unique digital certificate of authenticity that grants access to an exclusive digital experience representing the union of Sustainability and Technology.

Our responsibilities included the on-site streaming production, ensuring flawless event coverage. To guarantee the highest quality broadcast, we utilized satellite internet and 4G, implementing multiple redundancies to prevent any technical failures. Additionally, we had a local crew of experts in Miami handling the technical operation on-site.

The event streamed without interruptions thanks to the reception and quality assurance (QA) of the signal at Geek Lounge's Network Operations Center (NOC). With a dedicated team and cutting-edge technology, we provided a seamless and high-quality streaming experience for viewers.

In numbers, the event attracted a significant audience, reflecting the global impact and importance of the cause led by Messi. The live broadcast reached thousands of viewers worldwide, generating extensive engagement and support for the fight against climate change.