Gatorade 5v5 Global Finals 2024
Client
Strategy & Planning / Broadcasting & Live Streaming / IT Services / Live Experiences
In May 2024, Gatorade held a prominent event in London with its Gatorade 5v5 tournament, featuring both a men's and women's league, as well as an exciting football legends match. This tournament impacted more than 26,000 young athletes worldwide, reaffirming Gatorade's commitment to developing future sports stars.
We were responsible for the executive production of the broadcast, ensuring flawless coverage through quality control (QA) and distribution via AWS to three different destinations. From our NOC in Buenos Aires, we managed all technical details to deliver a seamless viewing experience.
We handled the creation of the ROS, talent and content coordination, and the overall direction of the show, both remotely and on-site. We oversaw the technical production in London, including rig supervision, execution, and real-time troubleshooting.
With football legends participating in an exhibition match, the event attracted a global audience, establishing itself as a benchmark in the promotion of youth football.
The event was carried out in partnership with Nobox and Limitless Broadcast, showcasing how technology and quality production can elevate sports events, leaving a lasting impact on the global community.
