F1 GPMX 2024 - House of Nfluence

Client

Strategy & Planning / Broadcasting & Live Streaming / League Ops / Live Experiences / Media Lab / Production & Creativity

The House of Nfluence, held during the Mexican Grand Prix at the Autódromo Hermanos Rodríguez, merged technology, gaming, and entertainment into a unique event. This EA F1 2024 gaming tournament on simulators, produced in collaboration with NEON16 and Influur, was part of a series of exclusive activities designed to highlight the connection between motorsports and the Latino audience.

Our team managed the production of the tournament and live streaming, handling every technical and logistical detail to ensure a seamless experience for both participants and viewers. The competitive format was carefully developed, adapting the game mechanics to create a dynamic and engaging tournament. The live stream featured real-time broadcasts with custom graphics and dynamic updates, keeping the audience informed throughout the competition. Additionally, we oversaw the technical operation of the simulators, ensuring all gaming stations ran smoothly throughout the event.

The live streaming of the tournament was a success, with a peak of 400,000 unique viewers contributing to the event’s overall reach of over 100 million people across digital platforms. The House of Nfluence established itself as an innovative format that seamlessly integrates gaming, technology, and sports into a unique and engaging environment.