Esport World Cup 2025
Client
Broadcasting & Live Streaming / Live Experiences / Production & Creativity
At Geek Lounge, we developed and produced two live content activations for Twitch BPS with the goal of localizing Esports World Cup 2025 coverage for audiences across Latin America and North America. Working alongside regional and APAC teams, we designed formats focused on real-time engagement, community-led participation, and creator-driven storytelling.
Streamer Battles was a competitive live series we created to bring the tournament’s energy into a community-centered streaming environment. In Brazil, Mexico, and the United States, four teams of five participants per region competed under the lead of creators such as gambitZeros, letiltz, ElMariana, and rivers_gg. We handled the full process: concept design, live broadcast direction, technical and editorial coordination, and audience interaction mechanics, ensuring a dynamic experience aligned with each regional culture.
Conexión EWC was a recap and analysis program we produced specifically for Spanish-speaking LATAM audiences, hosted by Arigameplays and Aldo Geo. We defined the editorial approach, structured the live format, and adapted the narrative to highlight regional teams and storylines within the global tournament. The program was broadcast primarily on Twitch and amplified through clipped content distributed across social platforms.
These activations reinforced our role as a live experience production studio, integrating creative development, live broadcast execution, editorial storytelling, and community alignment to effectively extend the tournament’s presence into regional audiences.
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