Mystery Discounts by Amazon
Client
Strategy & Planning / Broadcasting & Live Streaming / IT Services / Live Experiences / Media Lab / Production & Creativity
The event "Mystery Discounts by Amazon" was an innovative live commerce show broadcast on Twitch and held in Monterrey, Mexico. It was hosted by Pipepunk along with the incomparable El Vitor, the entertaining character played by comedian Adrián Uribe. The event also featured well-known streamers Juan Guarnizo and Rivers, who faced unique challenges while unboxing products and guessing their prices.
The show combined the unboxing dynamic with the adrenaline of a game show, showcasing a wide range of products, all with a series of interactive instances that kept the audience engaged. Streamers, after getting their predictions right or wrong, received aids such as audience polls or phone calls, while mistakes led them to challenges like blindfolded unboxing or chat limitations, only allowing the use of emotes.
The main objective of "Mystery Discounts by Amazon" was to offer a fun and dynamic shopping experience, highlighting Amazon's incredible deals during the Hot Sale.
Additionally, the event aimed to foster audience interaction and generate significant sales momentum, providing viewers with an entertaining way to discover and take advantage of the best offers in a seamless conversion experience through Twitch extensions that directed them straight to the product on Amazon.
The event achieved 518,785 views, 172,185 chat messages, a peak of 28,064 concurrent viewers, an average of 21,131, 3,023,853 minutes watched, and 338,991 unique users.
At Geek Lounge, we worked together with Twitch's sales team to produce the show, delving into creativity and defining interactive dynamics, points system, rewards, and punishments.
Additionally, we developed the visual package and took charge of the comprehensive production and direction of the show. The event was held in Monterrey, Mexico, with in-studio equipment and talent, but the signal was sent to our top-tier studio in Buenos Aires to ensure delivery and perform the corresponding quality control.
