Copa Bananín 2024
Client
Strategy & Planning / Broadcasting & Live Streaming / League Ops / Live Experiences / Media Lab / Production & Creativity
The Copa Bananín took place over two days, hosted by streamer Crystall Molly, in a competitive format between Spanish-speaking countries. This event, developed as part of the Twitch LATAM Partner Program, brought together top streamers who competed in Fortnite, Fall Guys, Aim Lab, and Party Animals.
We handled the event’s comprehensive development, including the competitive format design, the creation of the tournament’s visual and graphic identity, graphics for official communication and broadcast, as well as the production and execution of the event’s live streaming.
Additionally, we designed and developed an HTML5 tracker/widget used by streamers during their broadcasts. This tool provided real-time, dynamic updates on tournament tracking and relevant competition data, enhancing the experience for both participants and viewers.
The Copa Bananín drew 600,000 unique viewers across the two days, establishing itself as a successful format that connected the Spanish-speaking community through an interactive and competitive experience.

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