BloxFest by Twitch
Client
Strategy & Planning / League Ops / Technology & Products / Media Lab / Broadcasting & Live Streaming / Production & Creativity
In February 2025, Geek Lounge built the full infrastructure behind Bloxfest by Twitch. A month-long activation across February 2026 connecting Roblox and Twitch through a single competitive system spanning three regional tracks: North America, Spanish-speaking Latin America, and Brazil. The activation centered on a dedicated Roblox experience, the RB Battles x Twitch Hub, custom-built for the event by RB Battles, and culminated in the Twitch Rivals Bloxfest Grand Final, with a prize pool of $300,000.
403,000 monthly active users. 248,000 daily users. 28 consecutive days.
Geek Lounge's scope covered broadcast production, league operations, and the tournament microsite tracking every account, every week, across all three markets. Twitch brought the concept; turning it into a live, operational, month-long activation was Geek Lounge's execution.
The campaign unfolded in four phases: Sign-Ups, Phase 1 (Streaming), Phase 2 (Achievements inside the Hub), and Phase 3 (the Grand Final).
385,574 join events. 227,221 net active members. One creator alone drove 61.8% of total team activity.
Eight team captains, NicoBlox, IBella, iBugou, ElAbrahaham, robinhoodgamer, CherryAhrizona, KreekCraft, and Lanaraee, led over 2,000 competing creators. Across all teams combined, the Hub logged 385,574 join events and 227,221 net active members; KreekCraft's team represented 61.8% of total team activity, the clearest single data point on how creator influence shaped audience behavior at scale.
2,130 verified accounts. Three languages. 66.67% week-over-week retention.
The tournament microsite processed 2,130 verified accounts competing across three regional tracks and three languages (English, Spanish, Portuguese) inside a single system. Week-over-week retention reached 66.67%, the central performance metric of the campaign, holding consistent across all regions through both competitive weeks.
The Grand Final, produced end-to-end by Geek Lounge, brought all eight captains together live on Twitch Rivals to close the month: a single broadcast event resolving 28 days of accumulated points, achievements, and ranking.
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